Video marketing basically refers to promotion of business or products using videos. This is traditional marketing method of promotion but with digitalization of world there is a twist. Now, Everyone can afford video marketing, Not on Television But Online over internet.
Importance of Video marketing
Videos usually have highest impact on viewer’s mind. People also prefer for video for more information compared to text or images. That’s why, Video marketing helps you to increase brand awareness by 80% , traffic to your website by 60% and Sales by 35% .
Benefits of Online video marketing
As the global internet speed is increasing year after year. Companies using more and more videos to promote their business online. Major benefits of are listed below.
- Videos Get higher rank in search engines. Search engine results are being influenced by videos in search engine. Videos are being watched more than ever before with the increase of smart devices. It is something that has been seen over the last few years, but is now having a significant impact on SEO rankings.
- Videos are now visible for longer periods of time in social feeds than they used to be. Videos are becoming more popular than ever. Videos now account for 60% of the total time spent on social media. People watch them in their feeds and they spend four times longer watching videos than they spend on photos and twice as long as they do reading articles.
- Less competition compare to text or images.
- More engagement with audience.
- Higher chances of getting viral on social platforms : Videos are quickly becoming a more popular form of content, especially on Facebook and youtube. A study has shown that there is a higher chance of achieving viral fame within the first 24 hours of posting your video.
- Provide more information about your product or services: Videos are a great way to engage your audience. They are authentic, dynamic and more importantly, they provide more information about your product or services. By using videos, you can make your audience feel like they are part of the story.
Types of Video marketing
There are many types of video marketing. You can find most of them in the list below.
- Demonstrate Product’s video: These videos are basically focused on a particular product along with its variant. Explain features about the product. These kind of videos used while launching a product.
- Unboxing Videos : These videos are basically after sales videos, help people to compare between their imagination while watching demo video and real product. These videos help those people who willing to buy the product but didn’t make their mind to buy yet.
- How to Videos : These videos basically focused on individual features of your product. In these videos, you need to highlight the problem and Extra highlight how your product help to solve those problems using your product.
- Testimonial videos: These videos are focused on experience after using a particular product. People share information what they liked or disliked in the product. Testimonials from social media influencers is the great way to boost your sales.
Summary : In todays world, Online video marketing is the strongest tool for online marketing if played properly. Videos can increase brand awareness manifolds compare to text or image adverts.