Email marketing is an online marketing technique that uses email messages to deliver promotional products, content or services.

The following list of email marketing software is a good starting point for many marketers who are considering email marketing as a way to reach their customers.

Campaign monitor is one of the world’s largest email delivery companies, they handle over 600 billion emails on a yearly basis. They send around 10 billion emails every single day for their 4 million customers.

Definition:

Email marketing software is designed to help you plan, execute, and monitor email campaigns. These applications often come with email builders for easy content creation, scheduling features to make sure you are sending at the right time of day, etc. Digital marketers can use AI-generated content and analytics to monitor their strategy, find problems fast, and customize their approach.

Advantages of email marketing software:

The purpose behind email marketing is not only to reel in customers, but also to maintain a strong relationship. This way they know that you are there when they need it most.

What sets us apart is our ability to build customer loyalty, nurture leads, and increase direct sales. We also help your business by creating brand awareness every time your email is read.

Sending out bulk emails can be time-consuming, but software like email marketing makes this process less of a hassle. This way, you’re freed up to focus on other parts of your business.

What are some examples of email marketing software?

  1. HubSpot Marketing: HubSpot Marketing is one of the HubSpot suite of tools. It works in conjunction with HubSpot CRM & HubSpot Sales to help you do your inbound marketing. The app lets you track conversion rates at various stages of a marketing campaign. This is a great way to know the value of different channels and figure out which ones generate best results for your goals. HubSpot Marketing is an email marketing solution that features both static and dynamic HTML messages. These messages can be customized in accordance to the customer’s buyer persona.
  2. Wix ShoutOut: ShoutOut is a free email builder and template editor for such tasks as marketing campaigns with Wix. This platform offers mobile-optimized features that will allow digital marketers to create stunning emails and newsletters with ease. It also comes with a robust mailing list management tool that is great for segmenting leads when you set up your email campaigns. The software also comes with a robust mailing list management tool that is great for segmenting leads when you set up your email campaigns. It can automatically deliver new subscribers to the appropriate lists, so you don’t have to worry about forgotten segments.
  3. Marketo: Marketo is a popular marketing automation solution. It features an easy-to-use email marketing module and is also suitable as an inbound marketing platform. Likewise, it helps you promote social sharing and customer engagement with real-time personalization tools. Among its key features are loyalty marketing, event marketing, and budget calendar. Social media is a powerful marketing tool for businesses, but it can be difficult to stay on top of all the different platforms with limited resources or manpower. Likewise is a social media management dashboard that helps you with posting, scheduling, and analytics from one easy-to-use interface.
  4. Constant Contact: Constant Contact works around powerful email marketing techniques that help you keep contacts engaged. Instead of helping you discover leads or engage prospective customers, they deal with the management of contacts after the purchase. Constant Contact helps you connect with those interested in your product or service by making door-to-door invasions a thing of the past. Configure its templates to make your message as personal as possible for a better chance at success. It reduces the time you spend on email by making connections with your customers for you. It sets up triggers that happen automatically to keep track of important events, and lets you focus on what really matters. This email service includes a drag-and-drop email editor, mailing list management, and much more. Along with these, it also offers subject line A/B testing, click tracking heatmaps & social analytics tools. These help you form a more data-driven approach to email Constant Contact offers a wide range of marketing tools and services. Its integration with other 3rd party applications means it plays well with your existing software ecosystem too.
  5. Active Campaign: It offers features for email marketing, social media marketing, market automation and contact management all in one comprehensive package. The Active Campaign marketing software has a large library of integrations with third-party apps, as well as site tracking, conditional content, event tracking and API tools to provide greater functionality for sales and service. This gives you the option to conduct email split testing and CRM for more streamlined and organized marketing.
  6. iContact Pro: iContact is a marketing automation tool with email marketing features. Lead generation and lead scoring is available to help you nurture the prospects most likely to become loyal customers. Email marketing is a powerful tool to use when you want to target your audience with personalized content. You can create amazing-looking landing pages that will convert visitors into leads. our email marketing app is easy to use and allows you to A/B test your campaigns, giving you the opportunity for rapid optimization. Other great features are social media management, analytics to create reports on your funnel, CRM for easier engagement tracking, and three different types of automation.
  7. SendinBlue Email: Another leading email marketing solution, SendinBlue Email can automate email campaigns for businesses of all sizes. Whether you’re a personal blogger who wants to write and send emails to friends and family or an enterprise company with hundreds of staff members. If you’re looking to transform your marketing and email campaigns, the Email Marketing app provides robust features like email builders and real-time tracking. You can also create personalized templates with tons of drip campaign options. Furthermore, it offers a strong API, meaning it’s one of the most scalable and flexible platforms out there.
  8. Zoho Compaings: Zoho campaigns software is a powerful and popular email marketing tool that can be easily scaled and customized. This software lets you create professional emails, run effective campaigns and monitor their performance. Not to mention it offers A/B testing tools to help you confidentially test your campaigns and produce high-quality results.
  9. Retainly: Retainly is an email marketing automation app for Internet-based businesses. It is designed to reduce customer churn and grow your business. Retainly offers a CRM as well as email tools. It has a few unique features such as the one that allows you to segment contacts and create email templates, including those for your different segments. And, it’s easy-to-use scheduling tool helps ensure your emails are sent on time.
  10. MailChimp: MailChimp helps you manage the high volumes of email in your business with an easy to use interface. You can use it for newsletters, client communications, or any other needs you have in mind. Service also features post-campaign analytics and a free app which will support a limited number of emails per month.. Paid plans offer unlimited emails and MailChimp features powerful templates that can be white-labeled to your brand. Likewise, it allows for separating your mailing list for targeted sending. Furthermore, there is an RSS-to-email option that automatically sends newsletters with each blog update. The app also features other useful tools like merge tags, custom forms, and spam filters.

Why Use Email Marketing Software?

Email marketing software helps businesses to better manage their email campaigns. These software can be an integral part of the marketing strategy for any business.

There are many different types of email marketing software to choose from. Some are free, some cost money, and some are more sophisticated than others.

The goal of email marketing is to maximize the number of people that open your emails and then convert them into buyers or leads (i.e., people who request more information about your product).

  1. Efficient Email Automation. Imagine spending all day manually sending 100 emails, you’ll be wasting half the time typing. With auto-responder tools, you can send 1,000 emails in one sitting. All that is needed for this is to create the email and then send it to recipients with email marketing software. The campaign process like sorting recipients into groups/segments
  2. Market Reach Expansion Made Affordable. In comparison with other advertising options available, email marketing can be a significantly more cost-effective way to reach a targeted market. One of the most common ways to do this is by creating & managing your own mailing list. Another benefit of AI copywriters is that you are targeting your audience directly with offers that they’ve explicitly opted in to or have granted you permission to communicate with them. Some start with a purchased list, but it’s always better in the long-run to build your list around your current demographic. One way to reduce the cost per email is by creating a variety of incentives, such as white papers and deals. This can be a boost for your business’s ROI with email marketing software.
  3. More Accurate Metrics. Not everyone can capture as many details as email marketing software about the post-campaign analytics. If you want to know the numbers behind your marketing campaigns, an A/B testing tool can calculate the open & click-through rates, and give you a detailed report on all of your marketing campaigns. You can use this information to figure out how much money has been spent for each campaign and what percentages on average will be converted into sales
  4. Increased Customer Loyalty. Email marketing software makes it easy to launch campaigns and you’re always in touch with your customer base. You are capable of providing more personalized content which people are interested in. They’re also capable of writing emails that will entice customers to buy things more often. Email marketing software is an essential tool for any business that wants to drive traffic and increase sales. The software sends outgoing emails on behalf of your company and these emails can help you form a strong bond with customers and attract more visitors.
  5. Better Ticket customer complaints and integrating them with your mailing list, you’re able to keep in touch with customers and remind them about your business if they give you a reason to . If the issue has been solved and the customer is satisfied, it’s worth including her in an email campaign. This practice is common in CRM, but if you don’t have access to that system, email marketing software will do.
  6. Social Media Channel Promotion Imagine being able to have a message for your website automatically be sent out on social media sites. You can do this with some email marketing solutions. Make sure you choose a good one! One way to incentivize email messages is with deals. If your recipients likes your Facebook page or posts your hashtag, they may be offered a coupon in the email message. Another way you might want to migrate subscribers from another list is to offer a deal or discount if they sign up for a social media following too.
  7. Measurable : With email marketing, you can track your campaigns in more detail than before. For example, email marketing also helps to generate brand awareness, by building on more engagement with your product/service.

What are the types of email marketing software?

Email marketing software is a very diverse field where every program functions slightly differently from the next. .If you want to know how this software works, then here are a few examples: email marketing software that does a lot of the work for you, a comprehensive solution that includes CRM & more.

  1. Direct sales. This is the most common type of email marketing software. It includes a product catalog that looks similar to what you would see in a print version of a mailed catalog. Emails can be sent to your entire mailing list or individuals who have specifically requested these emails, known as drip campaign.
  2. Newsletter. Email marketing software acts not only as a marketing campaign, but also as a communication tool. You can send newsletters that include articles, guides, tips and announcements that are all aligned with your product’s value and what your customer’s interests are. The newsletter can be an easy way to keep in touch with customers and provide them with entertaining content. This way, you can build a positive relationship between yourself and your clients even when you don’t currently have any product or service updates to share.
  3. Transactional emails. A lot of companies offer an opt-in phase during their email marketing campaigns. A possible incentive can also be used here to encourage customers to sign up for your mailing list. One example is order confirmation emails. If a customer opts in, these have a high open rate as they are for product orders or password reset requests. They usually have an open rate of 51% vs newsletters which only have an open rate of 36%. Email marketing software can serve as an administrative tool. However, it also remains a marketing tool because you have the opportunity to include subtle cross-sell or upsell messages.
  4. Autoresponders. It helps you send customized emails to different groups on the go. With mapping tools, you can send a main email message and have it go down any of multiple paths depending on what information people provide.. One path can lead to lead nurturing, while another leads to the cart. Another kind of email can be discarded when it doesn’t have enough context. You can set triggers so that an autoresponder will be launched when specific things are happening. -For example, when someone signs up for your online store or purchases from it, auto responds can be used to send a message that thanks them. -Or if they click on a download button, an autoresponder can be set up to send the response “Thanks for clicking the download button. The email marketing software allows you to send automated, pre-set messages to your customers. This way, you can show engagement with the recipients of your emails. It also offers lead generation capabilities which can encourage recipients to visit your website or app through their links or content previews.

What Does Email Marketing Software Do?

There are many email marketing tools on the market. They differ in where they live (in the cloud or on your own computer) and what other services they provide. Here are some of the most common features that you’ll find:

  1. WYSIWYG Editor. With email marketing software, a user-friendly email builder lets you see how your email looks before launching. The builder comes with all the functionality you need to make professional marketing campaigns, like drag-and-drop functionality, built-in templates, responsive layouts, and photo editing. You can also design your own custom layouts and split-test them to see which performs the best.
  2. Mailing List Management. This module will enable you to divide the mailing list into smaller groups based on different metrics. The customers have the multiple options of choosing the one best suited for themselves. This way, they can get interested in your email campaigns .Engaging in marketing automation can be quite effective and it’s also relatively simple to set up. Automatic segmentation is emerging as a popular solution and is based on geolocations, demographics and other metrics which can be valuable in sending out tailored messages.
  3. A/B Testing Tool. Measure how your email goes over by customizing different messages for different audiences. Test subject lines, copy, and design size to maximize engagement with your messages. This ability allows you to choose the best-performing email and send that version to all of your contacts on your mailing list.
  4. Merge Tags. Personalization tools can be used to replace common variables in messages with your recipient’s name. This creates a more personal connection and lets them feel special from the get-go. This will help your emails seem more personable, helping to make connections with customers. People are more likely to respond well to their own names than to generic phrases, so this technique is great for customer relations. Take Advantage of Merge Tags to Send Out Coupons Before They’re Exhausted.
  5. Analytics and Reports. Email marketing analytics and reports in your email marketing software allow you to track the success of your campaigns You can measure key metrics, such as open rates, click-through rates for emails, the length of time readers are spending on your email, what topics are popular right now and demographic information. The many email marketing apps also offer a live campaign tracker that streams metrics as they happen. This helps you quickly shift the call to action if it proves to be unsuccessful.
  6. Autoresponders. We make sure your ads are shown to the people most likely to be interested in them by targeting people based on their engagement level or other metrics. Automated email responders respond automatically to quires and emails that you might not be able to deal with. They can send drip emails and their use is especially popular in marketing and customer service. Automation is important for every email marketing process. A/R services are often equipped with automation features designed to help with sorting recipients, scheduling mails & sending different types of messages depending on what the recipient has done. It also can be used to filter new contacts based on their behavior and funnel them into the sales pipeline according
  7. CAN-SPAM Rules. U.S. and EU law prohibit spamming so we go to great lengths to avoid violations. All of our email addresses abide by the CAN-SPAM act and assure your recipients won’t file any complaints about unwanted emails from you. The email analyzes the probability of being blocked by spam filters, broken links, and HTML structure.
  8. CRM Integration. Most email service providers that offer integration into popular CRM systems will be a good choice for you. It will allow you to share the same data of the customers with both sales and marketing which is why it’s important. You can also add your customers from your CRM system to your email lists so you can continue communicating with them after they purchase from you.. CRM may also enhance your mailing list experience, by giving you more information on your customers, such as their demographics, purchase history and interest levels. Additionally, if they respond to the email effectively (e.g., buy something), you can transfer them to CRM’s contact management system.
  9. Social Media Integration. If you want to advertise your email marketing campaign, make sure everything’s connected. You can combine it with social media channels and other elements, so it reaches the widest audience possible. your mailing list a lot of instructions can feel a bit intimidating, but think about it this way: You’re offering the same incentive to the people you’re already in contact with as you will to those who subscribe.

What Should You Consider When Buying an Email Marketing System?

Pricing isn’t the only factor that should influence your purchase decision. Essentially, what you want is to have all the features we mentioned above in an email marketing solution, plus a few other factors.

  1. Ease of Use. Not the least email marketing software should be intuitive and easy to use. Most cloud mailers today are user-friendly so this should not be a problem.
  2. Responsive Display. Many customers access their emails via a smartphone or tablet. The email marketing system should be able to display your emails on mobile apps. It’s simply difficult to read desktop emails on a mobile screen.
  3. Feature Set. Aside from the two factors above, take a close look at the feature set. There must be an email builder, analytics options, autoresponders, mailing list management, and tag merging functions. Any missing tool greatly diminishes the overall potential of the solution.
  4. CAN-SPAM Compliance. No matter how robust the system is, if your email is violating laws your campaigns can come crashing down. A good email marketing solution alerts you of potential legal breaches so you can address the issue before launching. This is a critical feature, so make sure your vendor has it.
  5. A/B Testing. You should leverage the detailed and measurable metrics email marketing is capable of. With an A/B testing tool you optimize each campaign and generate the best possible ROI.
  6. Number of Emails Per Month. Many free mailers have a limit on the number of emails you can send in a month. This can be frustrating if you have a large mailing list. Make sure to use an app that allows unlimited emails to maximize your customer base.
  7. Integration. At the least, the email marketing app should integrate with popular CRM and help desk solutions. This allows for sharing customer data for sales, marketing, and customer service. Furthermore, the email marketing solution should allow for importing/exporting CSV, txt, and other common file formats.

Known for its user-friendly interface and extensive feature set, Active Campaign can easily fulfil some of the most crucial email marketing requirements.

What Are Potential Issues With Email Marketing Software?

Email marketing software is not a silver bullet that suddenly generates leads, creates sales or builds a mailing list for you. If you’re not careful, you risk being compounded by the following issues:

  1. No Mailing List. There is no point in getting an email marketing software if it lacks a mailing list. The first step is to create a plan to build the list. This means promoting incentives like value content, deals, or exclusive offers and, perhaps, tapping paid channels to put your opt-in landing page out there. Buying a purchased list is seldom cost-effective and your unsolicited emails can easily trigger spam filters.
  2. Violation of Spam Laws. The U.S. and E.U. passed specific laws against spamming and to protect privacy. You could be violating them if you’re not careful or the email marketing solution isn’t equipped with compliance control. For example, CAN-SPAM prohibits misleading recipients. Your subject line should match the email’s content. Likewise, the law requires you to provide recipients a means to opt out or unsubscribe from your list. To avoid lawsuits, make sure the software is CAN-SPAM-compliant.
  3. Customer Churn. If you send emails without a plan, you’ll end up annoying customers with messages that don’t interest them or are irrelevant. You risk recipients unsubscribing, greatly diminishing your mailing list. Have a strategy in place and use segmentation and autoresponder to ensure your emails ring a bell to their recipients.
  4. Spam Filters. Email clients have spam filters in place. If you’re not careful, your campaign may end up unable to reach its intended audience. Gmail is especially a difficult case; even opt-in subscription can end up in its promotions tab, away from the main inbox. Good email marketing software alerts you for potential spam triggers like generic subject lines, common sales promises, complex layouts, and too much URL links.
  5. No A/B Testing. Email marketing is a science with measurable metrics that define the best outcomes. If you lack appreciation of this discipline, you’re undermining the potential of email marketing software.

What Are the Latest Trends in Email Marketing software?

  1. Artificial Intelligence. In the midst of a competitive market for customer engagement, AI is able to use intuitive triggers, adaptive modeling, and automated processing to activate the desired campaign. AI is also being applied to interactive content development, so you can feed your campaigns with articles that are more suited to the user’s preferences.
  2. Interactive Emails. As email marketing software gets more sophisticated, the number of carousels, slideshows, hamburger menus, image galleries and animated elements used in templates is bound to rise.
  3. Built-In CRM and Help Desk Functionalities. Technological advances are changing the way companies use email marketing software. As a result, this type of software may follow the same trajectory that collaborated tools have experienced–that is, becoming less popular for business use. Adding a mailer to your website is now more accessible than ever with the integration of an AI Mailer module to other business systems like CRM, ERP, and help desk. It makes sense to go ahead and consider it an add-on or stack with your existing system.
  4. HTML5 Video. HTML5 has features that make it easier to embed videos within emails. Compared to HTML4, these videos are optimized for low bandwidth and can run more smoothly on iOS 10.

How can you maximize your email marketing software?

Some of the ways email marketing software can help you are by sending out bulk emails for you, running automated messages, and targeting messages to specific groups. They can also track campaign progress and improve customer loyalty What it can’t do, however, is magically understand how you want your email marketing campaigns to go about. When you make an investment into email marketing, here are some best practices to use:

  1. Segment Your Mailing List. Your customer base and customer interests vary and do not always match, so it may be obvious that they don’t all share the same preferences. To help you create more personalized content for your different recipients, start segmenting your mailing list. For example, different people who use the same email domain can receive different emails based on their interests. With this, you can organize your customers according to different criteria such as their location, interests, browsing behavior & age. This will allow you put together more targeted messages or products for them.
  2. Test Your Email marketing software featuresA/B testing is a way to find out which marketing campaigns work best for driving sales. By combining different campaigns, the AI will help you identify which one performs the best. This way, you’ll make sure to avoid losing money on ineffective campaigns and strategies.
  3. Optimize Your Emails for All Devices.Emails can be viewed on all sorts of different devices these days. Because of this, your readers might have problems when the emails you sent them don’t display properly. The easiest way to make sure all of your marketing material is accessible on all devices is to make sure you use an email marketing platform like Mailchimp. This way, your customers can read & interact with your content regardless of what sort of screen they’re using.

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